Why so many Training Programs Fail and how We Combat it!

Several years ago “Manage” magazine ask me to write this article, so I thought I would share it with you. After 35 years of experience in the training industry, I believe training is treated as an event and not a process, a one-time shot and then it’s over and people don’t change. Worse than that we have a speaker come in and deliver a motivational session, with no techniques at all. This is what we need to make training work:

Ben Franklin once said: “Tell me and I’ll forget, teach me and I may remember, involve me and I will learn!” The heart of The Accountability Plus Process is participant involvement in a team learning approach that is facilitated by management. A Facilitator is a person who creates an environment of self-discovery by challenging people to think, discuss, plan and implement action ideas. The System is a series of multimedia development courses that presents instructional content through DVD video. The video serves as a catalyst designed to help the facilitator stimulate the team learning environment. We turn what was once a training event into a development PROCESS by providing:

Practical Content The video presented content is real life, not theory. The skilled video presenter not only shares strategies and tactics but also the purpose. Andrew Carnegie said the key to success is understanding your purpose.

Repetition As repetition is the motor of learning and the only way to modify behavior, the video content can, and should, be repeated at regularly scheduled meetings. We also provide CD audio sound tracks of the video to the participants so they can repeat the content at their on pace.

Ownership Of Management By initiating this process at the most senior level and allowing it to cascade, we gain management ownership of the content and process. Then, by previous participants to lead and coach the subsequent sessions, we gain their true commitment to reinforce the actions.

Consistent Message With Integration The video instructed system ensures a quality consistent message in all locations and/or departments. Through management’s involvement in facilitation the content is personalized and integrated into the challenges facing your organization. That’s real customization!

Easy To Facilitate The System is so easy to use that practically anyone can facilitate it because of the well designed facilitator manuals with built in stops with questions and exercises to create interaction, role-plays and action commitments. It doesn’t require a highly skilled trainer. Managers can do it without having to invest hours and hours trying to memorize content.

Synergistic The video presentation is non-threatening and promotes honest, open discussion. An average person will not always open up and take issue with a live instructor. We have proven they will with video. Our system serves as a catalyst to challenge thinking and encourages the sharing of workable ideas, techniques and approaches. The team learns from each other as well as the system.

Support Any process needs support. Accountability Plus, Inc. will support you in several ways, beginning with implementation, to ensure facilitation effectiveness. Participant support falls into two categories: The classroom, with carefully designed workbooks and other supportive materials: And more importantly, post class materials, including action contracts and CD audio soundtrack kits for each participant (a tool that enables repetition and review on a self paced basis). Our service support is a continuing process. We offer coaching designed to enhance the process to ensure you attain the results you are seeking. Maintenance, care and concern for your needs, is our standard of excellence!

There you have it. What else is there to say, other than training does not fail when we do it right! At Accountability Plus, Inc. we are committed to doing it right! Please feel free to explore our courses on Leadership, Sales Management, Sales and Personal Accountability. You will find video previews, expected outcomes and session objectives. Please feel free to request additional information by using the Contact US button. We will provide you, via email, a complete overview of any system you desire.


Jim Strutton, CEO

Accountability Plus, Inc.

[email protected]


© 2012 Accountability Plus, Inc.

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